ActionCOACH Canada
Canadian Business Coaching Franchiser
Asking Price: $4,200,000 CAD
REVENUE
$1,925,127
EBITDA
$1,093,000
PRICE
$4,200,000
MULTIPLE
3.84x
Welcome to the Confidential Information Memorandum (CIM) for ActionCOACH Canada.
For sale is:
Summary
ActionCOACH Canada is a business coaching franchiser acquired in 2018 by the current ownership group. Since then, it has expanded to 22 franchisees and is currently one of the fastest-growing regions in the ActionCOACH global network. The company focuses on providing business coaching, leadership development, business planning, and executive training to entrepreneurs and organizations across Canada.
Revenue comes from franchise sales, royalties, training fees, and service-based income. Franchisees pay a $100,000 CAD franchise fee per territory and 15% royalty on their revenue. The company also offers additional services such as marketing, bookkeeping, and virtual administrative support at a markup. A proprietary six-week recruitment portal screens and prepares franchisee candidates before onboarding.
The business operates from its office in Calgary and has a lean internal team supported by strong systems. The CEO oversees VPs of operations, recruitment, and marketing, with additional support from third-party service providers and a virtual administrative team. Two owners plan to exit, while the CEO (the third owner) will remain. The VP of Operations manages day-to-day support for franchisees and ensures that the business runs efficiently.
Financials
Territorial Footprint
Business Website (click below)
Owner Interview
Owner Background:
Dale Monette is a seasoned entrepreneur with a diverse and dynamic background that combines high-performance athletics, business acquisition, and strategic leadership. His entrepreneurial journey began in his teens when he moved away from home to join Canada’s National Badminton Team. This early experience instilled in him a strong foundation in discipline, resilience, and independent problem-solving—qualities that later translated into business success.
After leaving the national team, Dale launched his first business in Saskatoon and has remained active in entrepreneurial ventures ever since. Prior to acquiring ActionCOACH Canada in 2018, he had experience in real estate investment and business acquisitions, including buying and selling companies.
Under Dale’s leadership, the company has grown to more than 20 franchisees, with over 300 active clients and one of the fastest growth rates among all ActionCOACH regions globally. His strategy included centralized lead generation, operational automation, and the recruitment of a strong executive team, including a highly respected CEO to run daily operations.
Why Is The Business Being Sold?
The two passive owners (Dale and Rajan) are seeking to sell the business to a buyer capable of taking ActionCOACH Canada to the next level. They are both involved in larger real estate ventures and would like to focus their attention in this direction. The CEO (Terry) will continue to remain in his role post-sale.
Owners:
There are three main owners: Dale Monette (President), Terry Pallier (CEO), & Rajan Rakheja (Chairman)
Business Name & Address:
ActionCOACH Canada Master License Ltd.
DBA: ActionCOACH Canada
106-340 Midpark Way SE, Calgary, Alberta
Trademarks & Copyrights
The intellectual property used by ActionCOACH Canada is owned by ActionCOACH Global, including training materials, branding, and operational tools. While ActionCOACH Canada has exclusive rights to use this IP throughout Canada as part of its licensing agreement, the ownership technically resides with the global franchisor. The materials include co-developed assets like video content from the global CEO, Brad Sugars, and are supported by platforms such as Microsoft Dynamics. Although the global entity retains legal ownership, the Canadian operation exercises full control and use over the assets in its territory.
Digital Assets Included:
The Story
ActionCOACH, established in 1993 by entrepreneur Brad Sugars, has evolved into a global business coaching enterprise operating in over 80 countries and serving more than one million clients. In 2018, the Canadian arm was acquired by its current management group, who secured exclusive rights to develop the ActionCOACH brand nationally. As of February 2025, ActionCOACH Canada operates in 32 locations across six provinces, with significant potential for expansion in both metropolitan and regional markets.
The organization’s mission centers on empowering business owners through proven strategies, coaching methodologies, and expert guidance to achieve sustainable growth and profitability. Its vision involves building a robust network of ActionCOACH franchises throughout Canada to make quality business coaching accessible to entrepreneurs nationwide. Potential acquirers would gain a proven, recession-resistant business model focused on supporting entrepreneurs, small businesses, and corporate clients—a particularly valuable proposition given the current strong market demand for professional coaching services.
Business Model:
ActionCOACH Canada operates a franchise-based business coaching platform that generates revenue through franchise sales, royalty fees, and auxiliary support services. The company targets two primary customer types: entrepreneurs and business owners seeking coaching services, and professionals or firms acquiring coaching franchises.
Growth Opportunities
- Canadian Expansion: Grew to 22 franchisees since acquisition in 2018 with momentum to scale further; one of the fastest-growing regions globally for ActionCOACH.
- U.S. Market Opportunity: Strategic plans in motion to acquire or merge with ActionCOACH United, unlocking access to 46 U.S. states.
- Proprietary Deal Flow: Access to a pipeline of 1,500+ active clients and up to 1 million historical business leads, many preparing for exit. This pipeline can be utilized for commercial monetization in a variety of ways for the right acquirer.
- Service Revenue Growth: Expanding revenue from virtual administration, marketing, bookkeeping, and M&A advisory services through exclusive partnerships.
- Recurring Royalty Revenue: Royalty stream growing year-over-year; projected to surpass franchise sales in revenue contribution in 2025.
- Financial Institution Partnerships: Coaching program bundled with business loans at credit unions—scalable to other banks and financial institutions.
What Is The Profile Of The Average Customer?
Business owners looking for business coaching services, including sole proprietors, small businesses, and large corporations.
What Is The Average Order Value?
Purchasing a franchise requires a one-time payment of $100,000 followed by ongoing royalty fees which average $2,750 per month per franchisee.
Who Are The Top Competitors?
The primary competition for ActionCOACH Canada comes from unregulated “coffee shop coaches”—independent consultants who market themselves as business coaches without any formal certification or proprietary systems. In addition, Sandler Training is noted as a more direct competitor, offering specialized sales training programs that can overlap with business coaching services in areas like leadership and team development
Does The Business Have Seasonality
There is no notable seasonality of the business, with only about a 20% difference between peak and low periods.
Culture
Massive Buy-In from Entire Community.
Results
Strongest Client Results in the Industry.
Product Range
Wide Range of Available Service Offerings.
What Are The Business’s Strengths?
- Industry Leader: ActionCOACH is the #1 business coaching franchise globally.
- Hands-On Leadership Team: An experienced CEO runs all day-to-day operations. The company has structured roles, updated positional contracts, and an org chart in place—making for a smooth transition. In addition, all employees are aware of the sale.
- Multiple Revenue Streams: In addition to franchise sales (~$100K CAD per territory), the business generates revenue from onboarding, training, admin services, marketing, M&A advisory, and more
- Recurring Revenue Model: Ongoing 15% royalties from franchisee billings ensure predictable, high-margin income. As franchisees grow, royalty revenue grows alongside them.
- Scalable Infrastructure: The business utilizes proprietary technology and “human automation” via a dedicated offshore virtual admin team, creating efficient operations and lean overhead.
- Exclusive IP Territory: Exclusive rights to ActionCOACH’s global intellectual property in Canada, with access to high-quality, brand-protected content, software, and methodologies
What Is The Profile Of The Average Customer?
Business owners looking for business coaching services, including sole proprietors, small businesses, and large corporations.
What Is The Average Order Value?
Purchasing a franchise requires a one-time payment of $100,000 followed by ongoing royalty fees which average $2,750 per month per franchisee.
Who Are The Top Competitors?
The primary competition for ActionCOACH Canada comes from unregulated “coffee shop coaches”—independent consultants who market themselves as business coaches without any formal certification or proprietary systems. In addition, Sandler Training is noted as a more direct competitor, offering specialized sales training programs that can overlap with business coaching services in areas like leadership and team development
Does The Business Have Seasonality
There is no notable seasonality of the business, with only about a 20% difference between peak and low periods.
Market Research
- The coaching industry generates more than $4.564 billion each year
- The industry is expected to generate $7.21 billion in 2025
- The online coaching market will be a $11.7 billion market by 2032
- There are 109,200 coaches worldwide
- The coaching industry has grown 62% from 2019
- In North America, the coaching industry generates $2.1 billion
- In North America, this number of coaches is 34,200 with a 47% growth rate since 2019
- 99% of individuals and companies coached are satisfied or very satisfied
- Coaches charge an average hourly fee of $244
Services & Payments
How Does The Business Receive Payments?
The business utilizes an automated direct debit system to receive payments. Franchisees are billed according to their revenue, and the system automatically deducts royalty payments of 15%. Payments are directly linked to franchisee bank accounts, ensuring a seamless and technology-driven process.
How Many Services Do You Offer?
The business offers complete franchise sales, including 15% recurring royalties on franchisees, along with training and services. The following services are listed below:
- The Firm Model – Franchisees can build and operate a team of business coaches, providing services to local businesses within an exclusive territory
- Business Coaching Services – One-on-one and group coaching designed to help entrepreneurs improve operations, marketing, sales, and financial management.
- Training & Workshops – Structured business education programs such as ActionCLUB, PlanningCLUB, BusinessRICH, GrowthCLUB, and ProfitCLUB.
- Executive Coaching – Tailored services for corporate leaders looking to enhance leadership skills and organizational effectiveness.
- Corporate Training – Additional revenues are derived from providing training services to the franchisee network as well as the extended marketplace.
Operations
Describe The Owner’s Responsibilities During The Average Work Week:
The owner has limited involvement in day-to-day operations, focusing on strategic decisions.
How Many Hours Can The New Owner Expect To Work Per Week To Maintain Operations?
Around five hours per week to remain status quo.
Describe Each Staff Member. Are Employees Willing To Stay On With A New Owner?
ActionCOACH Canada has an efficient organizational structure that includes a CEO, a VP of Operations, and a VP of Marketing. This structure is supported by external marketing partnerships, an accounting manager, and a virtual administrative team. The team is aware of the sale, and the owner is confident that they will remain with the business after the sale is completed. All staff have clear roles defined by “positional contracts,” reviewed every 90 days. This structure allows the business to function independently and continue scaling.
The CEO directs strategic growth and franchise expansion, while the Vice President of Operations handles daily operations. The VP of Marketing and business development managers drive lead generation and support franchisee revenue growth. Franchise sales representatives are dedicated to identifying and onboarding new franchise partners. Additional details below:
Is The Real Estate Owned Or Leased?
What Type Of Software And Automation Is Used?
Marketing
In What Ways Does The Owner Market To Find New Clients?
Legal
Does The Business Have Any Bad Debts?
No
Are There Any Legal Claims, Past Or Present, Against The Business?
There were previous legal claims which were managed in previous years.
How Much Post-Sale Training Will Be Provided To The New Owner?
Negotiable
Will The Owner Sign A Standard 3 Year Non-Compete Agreement?
Yes
What Technical/Business Skills Will A New Owner Need In Order To Be Successful Owning This Business?
To be successful owning this business, a new owner should have strong strategic and financial acumen, ideally with experience in business services such as marketing, finance, HR, or M&A advisory. While technical licenses are not required, having a background in entrepreneurship, business development, or coaching would be highly beneficial. The ideal owner should also have an existing client base or network they can leverage to grow the business. Additionally, skills in operations management and organizational leadership would support a smooth transition and continued growth.